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7 tips to carry out your content marketing strategy on Instagram



content marketing strategy on Instagram

7 tips to carry out your content marketing strategy on Instagram.

Content marketing strategy on Instagram: Instagram can give you great visibility and conversions, whether you are eCommerce or not. In fact, 80% of users follow at least one brand, so why not yours? Another interesting statistic is that 75% of users act (visit a website, for example). Now that we’ve convinced you to use Instagram (at least we hope so), here are some tips for getting more followers on Instagram and your content marketing strategy in motion.

1. Plan a unique strategy for Instagram

According to the leader of social media marketing, each social network is different to its audience, it’s a way of operating, the publication formats, etc. So you can’t duplicate your content strategy used on Twitter on Instagram, it won’t work. To get started, identify your target audience. Instagram users are quite young, under 35 years old. Deepen your knowledge of your characters to know precisely their demographics, their location, their tastes, etc.

Then determine your goals taking into account the functionality of Instagram. For example, if you want to generate leads, remember that it is not possible to add clickable links to your posts. You are only allowed one link in your bio.

You can then customize your posts based on this information. In fact, here are the possible post formats on Instagram:

  • Photos: behind the scenes of your business or event, appointment, a photograph of your routine, etc.
  • Vertical Videos – Especially on IGTV, where you can post long videos.
  • Stories: in portrait format, you can post a series of photos and short videos that will only be viewable for 24 hours

In your content strategy on Instagram, be sure to consider this when posting your photos or videos. These depend on your objective.

Also, read 7 small business ideas that you can start from home.

2. Use Proper Hashtags for your content marketing strategy on Instagram

Hashtags are essential to increase the visibility of your posts. These are the ones you can use:

  • Hashtags with your brand: they make it easy for people who know your brand to find you. Feel free to create other hashtags with the name of your content marketing strategy on Instagram or your event, for example.
  • Community hashtags: allow users to follow posts on a specific topic, for example, #contentmarketing

Make sure your hashtags are consistent with the content of your post and don’t abuse them. You don’t need to list 20 hashtags for your photo, limit yourself to a maximum of ten.

3. Try to Humanize your posts

You may be tempted to post photos of your products, but on Instagram, people love spontaneity.

So don’t hesitate to step in front of the lens by posting behind-the-scenes videos or photos of your business or the highlights of your daily life.

Livestream is also very popular. It can be a good solution for your content marketing strategy on Instagram:

  • Take advantage of customer interviews
  • Capture a moment from your event
  • Record an evening out with your colleagues

Another way to humanize your posts is to use the poll tag. In your stories, you can question your community and show them that you are interested in it.

4. Always Focus on your followers

It is precisely your community and your followers that you should focus on. Obviously, you must understand their expectations, as we discussed in the first point of this article.

But above all you have to give them a reason to follow you:

  • Fuel your creativity by encouraging your followers to generate content based on your products or messages that you want to convey.
  • Create contests and encourage your community to share your posts
  • Book specific discounts for your followers by setting a unique promo code
  • Show them how your products can help or benefit them

5. Add Interactivity to your content marketing strategy on Instagram

In content marketing, there are three types of content, namely static, dynamic and interactive content. It is for the latter that you can stand out on Instagram.

Interactivity is especially possible in stories, due to the use of stickers.

But remember anyway that it is possible:

  • Create a statement (particularly useful before an event or product launch, for example)
  • Add an Emoji slider to gauge how your community is feeling
  • Let users ask you questions that you answer later
  • Let users select the music they can listen to in the background of your post

6. Try to Get closer to micro-influencers

It’s impossible to talk about Instagram without mentioning micro-influencers. These mini web stars can be a stepping stone for your brand. So don’t neglect them in your content marketing strategy on Instagram, especially if you run eCommerce.

A micro-influencer has some thousand Instagram Followers and it is much more affordable in terms of budget. Thanks to them, you can implement the visibility of your products in your community.

For this strategy to work, make sure you choose a micro-influencer who is connected to your industry and has a community similar to your target audience. Keep in mind that there are solutions online to help you find micro-influencers relevant to your brand.

7. The stories to reach your goal

Thanks to the stories you will be able to reach your target, especially if the latter is young and dynamic. Most of the stories are viewed by teens, young adults, and workers. Depending on the profile of your target, you can create suitable content.

One of the current trends is to encourage influencers to use your products or services and then talk about it on social media, especially in stories. These are shared and go viral as you gain popularity. Since it is possible to comment on posts, your audience will be able to react to your stories. The responses are usually short, short, and impactful content. You have to read them and take them into account because they represent the “hot” reactions of your followers and contain a multitude of information to exploit.

Instagram should be the subject of a unique content marketing strategy on Instagram. Once you have identified your goal and objectives, you can create multiple posts that are targeted at your followers. To differentiate yourself from your competitors, don’t hesitate to introduce yourself!

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Jay Z invests USD 19 million in company in cannabis products



Jay Z invests USD 19 million in company in cannabis products

Jay Z invests USD 19 million in company in cannabis products.

Jay-Z is considered one of the most legendary rappers in the world of Hip-Hop. In addition to his musical prowess, Hov is also a smart businessman and is worth over a billion dollars for good reason. You also realize that people love to gamble.

Jay-Z was one of the names linked to the acquisition of the Denver Broncos from the NFL for a lucrative $ 4 billion. This would have made Jay-Z the first black owner of an NFL team.

Unfortunately, that ultimately didn’t happen, as Jay-Z was said to have no interest in investing that much money in the Denver Broncos in the first place. Instead, he decided to invest a lot of money in a smart home company.

Now it appears that the music mogul has decided to invest $ 19 million in payment company Flowhub as it is entering the marijuana industry alongside venture firms Headline and Poseidon.

Worth $ 200 million, Denver-based Flowhub helps cannabis dispensaries process payments and has raised a total of $ 50 million to date. While talking to Forbes, Flowhub founder and CEO Kyle Sherman spoke about Jay-Z’s investment in the business.

“When Jay says, ‘I’m not a businessman, I’m a businessman,’ it’s true. “He has incredible business acumen, he really knows how to surround himself with brilliant people and build great companies.

We are delighted to announce this capital increase. Headline is an incredible Silicon Valley-based venture capital firm, Poseidon is a pioneering investor in the cannabis industry, and JAY-Z is a global cultural and creative force no matter what industry they are involved in.

I couldn’t think of a better group to work with as we take this company to the next stage. This funding not only underscores the significant value that Flowhub offers to our clients, but also the maturation of the cannabis industry in general. We remain committed to developing innovative products that help our retail customers do better business. “

Jay-Z will continue to shine in whatever business endeavor he sets out to do and that is unlikely to change anytime soon.

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Best Tips to Boost SEO for Your Business in 2021



Boost SEO for Your Business

The coronavirus epidemic continues to change the way that consumers shop for products and services. E-commerce adoption has been increasing in recent years and will continue to grow in 2021. 

The Internet is an excellent way for consumers to learn about brands. Consumers want to interact with companies on their terms. Your business can benefit from giving them an exceptional and simplified online experience.

Brands must be aware of the changing digital marketing trends. At the same time, they constantly update their digital presence to remain more accessible, visible. As a result, they will quickly find their target audience. 

A business must keep up with current marketing trends to remain competitive. Search engine optimization (SEO) is one of the best ways to stay competitive.

You might be a total outsider to digital marketing or a newbie and wonder what SEO is. We will be discussing why SEO is so essential for your marketing efforts and how it can benefit your business.

Understanding SEO

Generally, SEO refers to the process of optimizing your website to increase site visitors’ quality and quantity. There is a huge chance that people will find your business by creating content they see online.

However, to increase visibility, your pages and content must rank top in search engines. Your business will be the most valuable and relevant answer to your audience’s question as long as it is pertinent.

Contrary to popular belief, SEO goes beyond just filling websites with keywords. SEO is about more than just optimizing keywords. It also involves improving key aspects such as interactivity and content quality.

However, it is all about satisfying customer needs and adhering to search engine standards. Generally, three things are the core of SEO: answering consumer queries, understanding their content preferences, and anticipating the user’s intent. 

However, it is essential to understand your target audience and their preferences to achieve them. These concepts make SEO an effective sales channel and research tool for your business.

Miromind B2B SEO agency experts emphasized that putting together strategic and technical SEO elements is the key to digital marketing success. It allows you to satisfy both search engines and your customers by making your website more attractive.

Why SEO is so crucial for businesses in 2021

According to SEMRush Report, 60% of marketers believe that improving SEO and increasing organic presence should be the primary concern. In 2020, US brands and agencies spent an estimated $ 79.26 billion on SEO services. 

Among American consumers, around 93% use search engines to find a local business, more than 90% from the previous year. Consumers use search engines to search for new products, services, and companies. Search engines can be a powerful tool in helping consumers make informed buying decisions.

How will customers find out about your business if it is difficult to find? They won’t likely do a deeper search.

Search engines will likely consider brands (including those of your competitors). Even if you have terrific products and services, it doesn’t matter if consumers can’t find them. 

SEO is a must-have for any business or website to boost. Due to the Coronavirus pandemic, we were able to shop online more and have more video streaming. However, your business won’t rank high in search results if you don’t get it there.

SEO is more important than ever due to changing consumer behavior. Many brands and agencies have relied on SEO practices such as B2B lead generation options for your digital marketing in 2020, with much more expected in 2021.

Boost SEO for Your Business to grow more

SEO is easy to implement and is available for anyone. SEO is not like paid advertising, such as traditional print ads or sponsored posts. Everyone should learn it. 

You are perhaps doing effective keyword research for B2B. Although it can take time and effort to learn the basics and understand them, it is possible. 

As a result, you will get long-term benefits for your digital marketing campaign and your business in general.

Follow these tips to Boost SEO for Your Business in 2021

  • SEO brings organic traffic to your site that you can convert to customers.
  • SEO can improve your business’ reputation. People consider brands that rank highly in search engines to have high quality and trustworthiness.
  • SEO makes it easy to create a trustworthy and authoritative web experience for your users. SEO helps you keep your website in top shape and relevant to users.
  • SEO enhances the web experience. A website that is simpler, smoother, and more user-friendly will encourage new visitors to stay longer. It increases the likelihood of them becoming actual buyers.
  • SEO is helpful, optimized, and high-quality content. It includes text and video.
  • SEO increases brand awareness. Users will notice your brand once they reach the top of the page. Even if users don’t click through, their search results may show that your brand is associated with solutions.
  • SEO can give your business an edge. Effective SEO is a competitive advantage for brands that invest in digital marketing. They can get more traffic than 90% of their competitors.
  • SEO will keep you informed about the most recent trends in online technology. You can stay competitive by implementing SEO.
  • You can achieve higher conversion rates through SEO. Optimizing your website will increase the likelihood of converting occasional visitors into loyal customers or subscribers.
  • You can do SEO even if you have a limited budget. You can learn SEO and purchase a few subscriptions. You can also learn how to implement SEO yourself, even though agencies or specialists may offer you services.
  • Unlike traditional marketing, you can track SEO, which makes it challenging to measure each initiative’s impact. You can track the traffic patterns and use this information to adjust your SEO efforts.
  • SEO is a crucial component of your overall marketing strategy. SEO involves researching and gathering information about your target audience as well as the competition. This information is valuable in all of your marketing efforts.

SEO is a must-have for any business in 2021 because of all the benefits. SEO will not only get your website to the top of search engine results, but it will also bring long-term benefits to your business. 

A crucial part of any digital marketing strategy is to build trustworthiness and a reputation for your brand.

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How to Deal with Home Loan Interest Increases On Loans



Deal with Home Loan Interest Increases

Deal with Home Loan Interest Increases: In recent years, the interest rates on mortgage loans have been in a steady decline. Market fluctuations can cause interest rates to rise at any moment. Interest rates rise when the RBI Repo Rate increases. 

However, interest rates on loans drop when the RBI decreases the Repo Rate. There are fluctuations in interest rates charged to borrowers by the market. 

Borrowers have two options for payment: floating and fixed interest rates. Fixed interest rates are those where the interest rate remains the same if the mortgage loan is taken advantage of. 

Floating rates are those where interest rates change with market conditions. Clients are charged a range of 6-9% annually for mortgage loans. Different lenders may charge different rates for home loans. 

Some lenders charge lower interest rates while others charge higher rates.

Also, read Top 4 Mistakes to Avoid Before Forming an LLC and Filing Your Taxes.

How to Deal with Home Loan Interest Increases On Loans?

Lenders charge interest rates to borrowers based on the accrued interest. Therefore, the repayment value for loans used is very high. The repayment value of loans can vary depending on their tenure. 

However, the repayment value of loans will be higher if the tenure is longer. The repayment value of loans will also be lower if the term is shorter. It is, therefore, better to take advantage of short-term loans than long-term loans. 

If your loan’s interest rates are floating, rising interest rates could affect the borrower. A loan made in the female’s name may result in lower interest rates than if it were taken only by the male borrower. 

If the loan repayment is for home loans, a woman can co-own it. To boost their business, lenders also offer limited-duration loans. In these limited-term offers, banks will charge borrowers lower interest rates. 

The discount period has a longer disbursement than usual. Here are some ways to handle future rate increases

You can make advance payments to Deal with Home Loan Interest Increases.

If the borrower receives a bonus or incentive, salary, and other variable components, they can repay loans earlier. You can replay loans with excess funds. 

The borrower can reduce the amount of interest due to the loan by paying higher installments. It will also help reduce the term of the loan.

You can change the lender to get a lower interest rate.

However, the borrower can switch to another lender if the lender charges very high-interest rates for the loan. It will allow them to take advantage of lower interest rates loans with another lender. Hence, it is better to change lenders to take advantage of lower interest rates loans.

Before approving a lender for loans, conduct a thorough survey.

Lenders can thoroughly study interest rates charged on loans to determine which ones are the most affordable. It will help avoid higher interest rates. 

Generally, you can find the interest rate comparison chart on many websites. You should pay attention to the lender with the lowest interest rate and the nominal processing fees.

You can take advantage of floating interest rates rather than fixed rates:

High-interest rates can be a benefit to the borrower. The interest rates are decreasing, so the borrower should make use of the variable interest repayments. The borrower might have to pay more if interest rates go up. 

However, interest rates will drop most times, and the borrower will be able to save more on their interest payments.

Last Words about Deal with Home Loan Interest Increases

There are many ways about how to deal with home loan interest increases. These include paying higher monthly payments, switching to another lender, choosing the lowest tenure, or switching to another. 

Similarly, borrowing on behalf of women can also significantly lower interest rates.


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