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Apple is reportedly planning to launch its search engine at WWDC 2022

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As it prepares for its annual WWDC event, Apple plans to develop its search engine. The basis of the prediction is a tweet from journalist Robert Scoble, which came after a thread summarizing the Apple shocks he anticipates in the next year.

According to Scoble, the information is derived in part via encounters with informants and in part from the deduction. He went on to say, “This is the most expensive product launch of all time.”

Due to a lack of competition in the search market and a long-standing rivalry between Google and Apple, many have predicted that the Cupertino titan might ultimately put its toes in the water.

Although the worth of Google Search is difficult to quantify owing to how Alphabet’s revenues are disclosed, we know that it generates the bulk of the company’s ad income, which in 2021 was $210 billion (16,30,840 crore).

If Scoble’s sources are true, Apple has decided it wants a piece of the action. But why now, in particular? According to one hypothesis, Apple feels that the iOS and Safari install bases have achieved critical mass, enabling it to launch a significant challenge to Google’s supremacy.

For years, Apple has profited from a collaboration with Google, which guarantees that Google is the default Safari search engine (worth an estimated $20 billion per year).

According to court papers submitted as part of a recent class-action lawsuit, Apple is likewise banned from launching a standalone search engine under the conditions of this agreement.